Phase 01
Pre-Opening
T-18 → T-3
From construction site to most-anticipated opening of the season.
- Brand narrative & messaging house
- Long-lead exclusives (12-month runway)
- GM and creative director profile launches
01. Specialty practice
Hotel &
Travel PR.
A dedicated team that has launched, re-launched and quietly carried more than sixty properties, independents, soft brands, flagship collections and entire destinations.
02. Lifecycle
we come in early, stay latePhase 02
Opening
T-3 → T+6
Launch week, in 14 markets, with one phone number.
- Opening event production & guest list
- Press preview stays & first-look exclusives
- Influencer & talent partnerships
- Trade and consumer launch in parallel
Phase 03
Year One
T+6 → T+18
Steady, calendarized coverage. Awards, lists, recognition.
- Seasonal press calendars
- Hot List, World's 50 Best, Hot 100 submissions
- Restaurant & spa story angles
- Repeat-stay loyalty narrative
Phase 04
Repositioning
Year 3+
When the property needs a second act.
- Brand audit & whitespace mapping
- Refurbishment & new chapter narrative
- New leadership platform
- Re-launch event & media reset
03. Destinations
For places only just appearing on the map, and for the ones we'd like to keep off it.
AlUla, NEOM, Holbox, Marrakech, Mexico City. We work with national tourism boards, regional DMOs and private destinations.