who we are.
We answer the ‘but, who cares?’
address. is a collective of passionate storytellers and connectors dedicated to lifestyle, travel, design, technology, and transportation. We don’t just secure coverage; we link brands to the heart of culture through data-driven strategies and a robust network spanning Saudi Arabia, the USA, and Europe.
We specialize in cutting through the noise where it’s loudest: from catwalks at fashion events to trade shows and industry events.
02. Core expertise
Dreamers, visionaries, and hustlers.
We understand that a brand’s story must live where its audience breathes.
- 01
Strategic Communications.
Crafting narratives that resonate with journalists and key stakeholders across the US and Europe.
- 02
Trade Show Excellence.
Deep experience navigating global exhibitions, keynote stages, press rooms, off-site activations. Your presence is felt, not just seen.
- 03
Event Integration.
We transform physical spaces into storytelling engines, connecting your brand with the right stakeholders.
- 04
Global Connectivity.
An international footprint for brands transforming how people live, work, and move.
- 05
Influencer.
Working with nano, micro, and macro talent across the USA, Europe, and the Middle East, including deliverables, content, contracts, and analytics.
We partner with like-minded visionaries who are ready to stop “pitching” and start leading the conversation.
an invitation for the curious soul.
Elaine Azlin, Founder.
Berlin · Stockholm · New York · Riyadh
Elaine founded address. & co. with a singular vision: to bridge the gap between global stories and the audiences who need to hear them. As an American based in Europe, she identified a critical void: brands possess innovation but often lack the specialized access required to break into the U.S., European, or Middle Eastern markets.
With over 17 years of experience, Elaine began in New York fashion, working with top houses like Givenchy, Marc Jacobs, and Versace, the CFDA, and executing world-renowned events including the Met Gala, the Victoria’s Secret Fashion Show, and Fashion Weeks.
Her portfolio spans luxury hospitality (The Ritz-Carlton, W Hotels), global travel (British Airways, Omio), tech (Intel), automotive (Ford, Lincoln), and US-based unicorns (Athletic Greens, Eight Sleep).
Most recently, she scaled Omio’s press presence by a staggering 3,500% in under 18 months, and currently works with clients across the USA, Europe, and the Middle East, with sister-partnerships in Riyadh supporting PR, content, annual reports, and operations.
Having led in-house teams at Teva, Marc Jacobs, CFDA, and Omio, Elaine understands the complexities of consultancy management from the client side.
We aren’t just a consultancy. We’re partners who understand the magnitude of your mission, because we’ve been in your shoes.
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