who we are.
we answer the ‘but, who cares?’
address. is a collective of passionate storytellers dedicated to travel, hotels, design, technology, and transportation. As experts in communications, campaigns, and public relations, we are true connectors. connectors at heart.
We craft compelling narratives that help brands and individuals shine in a crowded marketplace by linking them to culture and utilizing data-driven strategies. With a robust network of contacts, we collaborate with journalists across the US and Europe.
We are not just another agency or mere facilitators focused solely on media relations and pitching. We are a blend of dreamers, storytellers, visionaries, hustlers, and connectors spread across the US and Europe. We like to partner with like-minded brands that are transforming how people live, work, engage, travel, and move.
an invitation for the curious soul.
Elaine founded address. & co. with a singular mission: to share the stories of people, places, and things from around the world. Being based in Europe as an American, she quickly noticed a void: European brands want US press. Being between Berlin, Stockholm, NYC, and London, and with prior addresses in Mexico, the United Kingdom, and Germany, Elaine set up shop for those who are curiosity, want to dip into culture, and are champions of creative thinking.
Elaine boasts over 17 years of expertise across various industries such as fashion, travel, technology, consumer packaged goods (CPG), automotive, and hospitality. She began her career in New York's fashion industry, collaborating with high-end brands like Givenchy, Marc Jacobs, and Versace. She has also managed high-profile events, including 50+ fashion weeks, the Victoria’s Secret Fashion Show, and the Met Gala. Additionally, Elaine has spearheaded PR and influencer marketing initiatives for numerous tourism boards and hotel clients, including the Ritz-Carlton and the W Hotel portfolio.
Elaine worked on Ford, LG Appliances, Intel, and British Airways for integrated marketing, and led in-house PR, influencer relations, and partnerships for the footwear brand Teva.
Most recently, Elaine directed corporate and consumer PR for the CPG brand Athletic Greens and worked at a travel tech company, Omio, based in Berlin, Germany, where she managed consumer and corporate PR efforts for the US, EU, and APAC regions. In this capacity, she oversaw seven global agencies and led a content and social media team.
Past in-house positions include Marc Jacobs, Teva, and Omio - we understand the frusutations and magnituge that goes into managing multiple agencies.
Sun, kitesurfing, tacos, adventure, meeting new people, growing brands, and exploring new places are all of Elaine’s favorite things.
LinkedIn here.